Hailuo 3. The video model that takes direction.
MiniMax's open-weights model is built for control: instruction-guided generation, legible on-screen text and brand marks, and native audio in every clip.
- 5 to 15 second clips
- 6 aspect ratios
Made with Hailuo 3
This model is sold on taking direction, so the brief was mostly direction: a locked-off camera, one backlight, and one event in frame.
Every frame above was generated on Treza withHailuo 3
Most video models are great at generating and terrible at revising. Hailuo 3 (MiniMax H3) leans the other way: it is designed for precise, instruction-guided generation, where you say what should change and it changes that. It renders readable text and brand elements in the shot and generates native audio with the picture, in clips from 5 to 15 seconds across six aspect ratios.
On Treza, Hailuo 3 sits in the same picker as Veo, Seedance, and Kling. Put it in a pipeline where a language model turns a brief into precise instructions and Hailuo renders them, and like every model here it charges prepaid credits only on successful runs.
Instruction-guided generation
Built for controlled content generation and edits: describe the change you want and the model applies it rather than re-rolling the whole idea.
Text and brand rendering
Logos, signage, and on-screen words that stay legible. Rare among video models, and exactly what product and ad work needs.
Native audio, six formats
Sound is generated with the picture, across six aspect ratios from 21:9 cinema to 9:16 vertical.
5 to 15 seconds, to the second
Any whole-second length in that range, so a shot can match the line or the beat it plays under instead of being cut to fit.
What to make with Hailuo 3
Real prompts, and what comes back. Every one runs as a node on the Treza canvas.
“A soda can rotates on a marble counter, brand name crisp on the label, morning light”
A product beat with the wordmark staying readable.
“Neon sign flickers on over a ramen shop, the shop name legible in the sign”
On-screen text rendered as part of the scene.
“A skateboarder carves an empty pool at golden hour, 21:9”
A cinematic ultrawide shot.
“Same scene, but change the jacket to red and make it snow”
The same direction with only that change asked for.
“A billboard timelapse over a city intersection, dusk to night”
Brand-space storytelling with legible signage.
“Macro shot of espresso pouring, steam curling, cafe logo on the cup”
Detail work with a brand element held sharp.
Hailuo 3 is one node on a canvas
Chain it with language, image, and video models, then publish the whole pipeline as an API. See how a full AI video pipeline fits together.
- Step 01
Draft the brief
A language model node expands a one-line idea into a detailed, on-brand prompt before it ever reaches the model.
- Step 02
Generate with Hailuo 3
Run variants in parallel, compare against other models on the same prompt, and keep every result in run history.
- Step 03
Publish it as an API
The pipeline becomes a versioned endpoint. Your product calls it with the typed /invoke API or any OpenAI SDK.
Hailuo 3 as an API, priced per clip
The Hailuo 3 API
Build a pipeline with Hailuo 3 on a node and publish it. It becomes a versioned HTTP endpoint: the typed /invoke route enqueues a run and returns a run id to poll, and an OpenAI-compatible route works with SDKs you already use. Agents connect over MCP the same way. Your prompt engineering ships inside the pipeline, so every caller gets your quality, and swapping the model later does not change the API your product calls.
Hailuo 3 pricing
Prepaid credits, no subscription. Each clip is charged at Hailuo 3's own rate from your balance, shown before you run, and a failed generation costs nothing. Credit packs start at $5 and never expire, which suits spiky production schedules. Run history records the cost of every generation, per node, so spend is auditable rather than a surprise.
For agents with a wallet: Hailuo 3 is also sold per call over x402, paid in USDC with no account or key. Pay-per-call video ->
Hailuo 3 API and Pricing, Explained Through a Real Pipeline ->
Hailuo 3, answered
What is Hailuo 3 best at?
Controlled work. When the brief has hard requirements, a logo that must read, on-screen text, or a precise revision of an idea you already rendered, Hailuo 3 is the pick. For loose cinematic exploration, Veo 3.1 or Kling 3.0 Pro may wander more beautifully.
Is Hailuo 3 really open weights?
Yes, MiniMax released H3 as an open-weights model. On Treza you simply use it through the same picker and per-second pricing as every other model, with no hosting to manage.
How long and how sharp can clips be?
5 to 15 seconds per generation, in six aspect ratios with native audio. For longer pieces, stitch generations with the Sequence node or the timeline editor.
How much does Hailuo 3 cost on Treza?
Treza uses prepaid credits with no subscription. Each clip is charged at Hailuo 3's rate from your balance, and only successful generations are charged. Credit packs start at $5 and never expire.
Can I call Hailuo 3 through an API?
Yes. Build a pipeline that uses Hailuo 3 and publish it as a versioned HTTP endpoint. Call the typed /invoke API from your product, or point any OpenAI SDK at the OpenAI-compatible endpoint. If a better model ships later, swap it on the node without changing the API your product calls.
Tools that work with Hailuo 3
Your first video is one prompt away.
Generate your first video, image, or draft today. Prepaid credits, no subscription.